Our Story
Established in 2008, we set out to make high-quality, accessible products the norm. Starting in Baby, we helped retailers elevate their own-label ranges and we’ve been raising the bar ever since!
Over the years, we’ve built trusted manufacturing partnerships, created award-winning products, collaborated with major retailers, and secured leading UK character licences.
As we grew, so did our ambition, expanding our capabilities to create products for kids, toddlers and adults, all with the same vision we started with – to be the first-choice supplier for retailers worldwide, delivering quality through deep expertise and technical excellence.
Today, our portfolio reflects our commitment to families and homes everywhere. We create original, cross category collections that champion sustainability and meet the evolving needs of modern life.
Based in the UK, we offer end-to-end capabilities from design and manufacturing to testing, warehousing, and distribution. Our fully audited service saves time, boosts efficiency, and drives commercial results for buying teams, retailers, and licensors.
Our product development team explore ideas and source cutting-edge materials
- Power through partnership
- Collaborative approach
- Market-driven
How We Do It
Research
Sourcing
Costing
Our in-house design team do the work to research trends and help bring form to function
- Trend aware
- Commercial
- Built for performance
How We Do It
Prototypes
Samples
We actively work with audit approved sites to uphold and encourage transparent ways of working. Over 50% of our sites are members of Worldly Higg which measures the environmental performance
- High quality products
- Support sustainable growth
- Ethical, safe and responsible
How We Do It
Audits
Tooling
Quality
Assurance
Production
Our 38,000 sq ft UK warehouse is strategically located to the M1 for logistical efficiency and we have an EU warehouse for cost effective shipping overseas.
- Efficient
- Timely
- Cross-border capabilities
How We Do It
Fulfilment
Shipping
Logistics
Packaging
& Display
Manufacturing Excellence
Across our partner sites we hold long standing relationships to collaborate on tooling, production and packaging
Our newest site in the UK supports us to reduce our carbon footprint and improve customer lead times
Building a Greener Future
As a business we strive to do our bit for future generations to come.
We have removed over
3 million pieces of plastic from our packaging in collaboration with Tesco, Asda & Sainsburys.
Made entirely from single-use plastic bottles, we use rPET which is manufactured within a closed loop system and can be found in our outdoor living and hydration collections
As part of our efforts to
achieve carbon neutrality we run our warehouse forklifts entirely from energy created from on-site solar panels.
For every container that comes in and ships out of our warehouse we plant a tree where they are most needed